On Sunday, March 23, 2014, Anna Jaques Hospital will launch a multi-faceted marketing campaign designed to increase awareness of and preference for Women’s Health Care, the Birth Center and Neonatal Care Center.
Through a series of six TV commercials, viewers will follow a couple, "Annie and Jake," as they experience several milestones on their journey to parenthood, from the deciding moment to their baby's arrival home. "Annie and Jake" symbolize the thousands of families who have come to trust Anna Jaques while on their own incredible adventure to parenthood.
The commercials will air on popular TV shows on Comcast Cable TV over three months in the greater Newburyport, Haverhill and Amesbury markets. The first two spots will debut on The Walking Dead on Sunday, March 23rd in Haverhill.
The commercials will run on Comcast Cable networks in the greater Newburyport, Amesbury and Haverhill markets over a 12-week period on popular shows such as A Baby Story, Dance Moms, Chelsea Lately, Giada at Home, House Hunters and more.
Along with the commercials, there will be heavy social engagement online with women in the community through questions, sharing stories, polls, and photo contests. Ultimately, the information shared will be incorporated in to the newly created “Share the Journey” microsite featuring tips, trends and advice for the community, by the community.
Watch the first two commercials and share the journey with Annie and Jake from March 23rd through June 15th at www.ajh.org/sharethejourney.