Breast Cancer Awareness Month

During October's Breast Cancer Awareness Month - and all year round - Anna Jaques Hospital and the Gerrish Breast Care Center strives to raise awareness, promote prevention, and celebrate survivors through community-wide initiatives and events.

Click for Breast Cancer Awareness Month flyer to share

Pink Up the Port Photo Contest

Anna Jaques Hospital proudly partners with area Chambers of Commerce (Newburyport, Amesbury, Haverhill & Salisbury) in the 6th Annual Pink Up the Port Photo Contest to raise awareness in the workplace, schools, and throughout the community during Breast Cancer Awareness Month.

The photo contest is aimed at raising awareness, promoting prevention, and celebrating those who have battled breast cancer in our community. All photos will be posted on the AJH Facebook page - with the winning photo gracing the cover of the Newburyport Daily News during the last week of October. 


  • Submit a photo by Tuesday, October 22nd to
  • Voting based on: creativity, level of “pinkness,” extra points for incorporating awareness & prevention
  • All photos will be featured on the AJH website and social channels
  • Newburyport Daily News will announce the winning photo on the front page during the last week of October.
  • Posting? Remember to tag #pinkuptheport
  • Download the 2019 flyer to help spread the word

To learn more or with questions, contact: 

Kelley Sullivan, Manager of Marketing & Community Relations 978-463-1475

Find ideas and inspiration from a handful of past submissions below!

2018 Pink Up the Port winner, Interlocks Salon & Spa

Celebrating Survivors - Couture for a Cure Brunch & Fashion Show

Anna Jaques Hospital & Institution for Savings invite you to honor cancer survivors and cancer caregivers in our community at the 6th Annual Celebrating Survivors – Couture for a Cure Brunch & Fashion Show on October 20th at the Blue Ocean Event Center. 

Cheers on survivors, their families, and their caregivers as they walk the pink carpet with strength and purpose while dressed in local fashions. Gather family, friends, co-workers to celebrate and honor a person in your life impacted by cancer.  Funds raised will support survivorship programs at the Gerrish Breast Care Center and Anna Jaques Cancer Center.

Click here for the full event page. 

Support Local

When you choose to support Anna Jaques Hospital and programs like the Gerrish Breast Care Center and Anna Jaques Cancer Center, you directly support people in your community facing cancer. 

Consider Anna Jaques Hospital as the beneficiary of your Breast Cancer Awareness Month fundraising initiatives.

If you are holding an event/offering in support of Anna Jaques Hospital, contact the Foundation Office at 978-463-1176 or to get logos, handouts, and to have us promote your event through the AJH Facebook page and AJH website.


Schools or Community Groups

  • Distribute Mammogram Reminder Cards to teaching staff, families and parents
  • Submit a photo to Pink Up the Port Photo Contest - whether be hospital-wide, a sports team, group, teacher-driven, etc.
  • Sports teams selecting a game or drive to raise funds? Select Anna Jaques to have funds directly support families in your community

Pictured: Haverhill High School Girls Volleyball team raised both awareness and funds directed to the Gerrish Breast Care Center in October 2018. 



  • Donate a portion of your sales during the month or on a designated day
  • Offer pink based services – ie: all pink manicures are donated, etc.
  • Offer customers the option of adding a donation to Anna Jaques to their bill   

Pictured: Interlocks Salon & Spa offered pink hair extensions with a portion of the sales to benefit the Gerrish Breast Care Center. 


All Business Types

  • Ask employees to make a small donation to dress down one designated day at work.
  • Match donations from employees who give during October
  • 50/50 office raffle 

Pictured: Align Credit Union held a fundraiser where employees paid $10 to wear jeans on Friday. 



  • Add a special pink dessert or drink to the menu and all/portion of sales are donated
  • Host a fundraiser where all/portion of sales that night are donated
  • Celebrity bartender with designated pink drink
  • Offer customers the option of adding a donation to Anna Jaques to their bill

Pictured: Blue Ocean Event Center featured a "Pretty in Pink" drink with proceeds to benefit AJH. 


Encourage People to Schedule Their Mammogram

Whether it is scheduling your own annual mammogram or encouraging a loved one to do so, the best prevention is early detection. One of the ways Anna Jaques encourages women to schedule their mammogram is through a "coffee sleeve campaign" featured in local coffee shops throughout the community. Each year, we feature a new design to empower people to take action and schedule their annual screening. 

AJH provides free materials - that are pink and eye-catching - with details on how to schedule a mammography, including: 

  • Pink coffee sleeves
  • Pink pens
  • "Mammogram Reminder Cards"

Pictured: 2017 coffee sleeve design featured at Souffles in Newburyport, along with Mammogram Reminder Cards for patrons to take. 

To learn more or to participate in Breast Cancer Awareness Month activities, contact Kelley Sullivan, Manager of Marketing & Community Relations at or 978-463-1475